Is This a Good Thing?

Cracking open a good craft brew is always a joy, but perhaps never more so than after completing a special task, assignment or Herculean feat, like, say, scaling Mt. Everest.

But just getting yourself up there is not an easy proposition, and carrying coolers (?) of beer for the celebration seems a bit cumbersome.

My buddy Larry, who agrees with the above, sent me this story, however, demanding that such a product be outlawed--or at the very least, eschewed by the beer cognoscenti.

Since you are part of the beer cognoscenti, what do you think?

Cheers!
The PubScout