Friday, January 11, 2013
The Hippo heads to Ewing
Long a staple in this upscale community hard by the Delaware River, River Horse brewing has announced plans to move their facility to nearby Ewing.
NJ's oldest craft brewery is expanding, and there just isn't enough room in the picturesque river town to allow for that. A river horse is a hippopotamus, and the brand has long--and successfully-- used the river connection as a marketing tool. But while the expansion will allow the creation of more beer, the new location offers other challenges. Read the linked article for more.
I'll be heading down to Ewing in April to check out the new digs, and I'll duly report my findings. Given that River Horse has established a very good name in the NJ beer community, The PubScout wishes the company the best.