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Friday, July 3, 2015

Joe Sixpack--Not Your Father's Beer Writer

Joe Sixpack (aka Don Russell)--and Not Your Average Beer Drinker-- has a very interesting story about the latest fad drink called Not Your Father's Root Beer.

I've tried it, but could only manage a sip. Overly sweet it was, with a metallic finish that, to me, wouldn't pair well with anything, including hot dogs, potato chips or yard work. But it must have struck a chord with the public, because it's in the enviable position of being everywhere and nowhere at the same time. 

That's some serious marketing right there.

But this is some serious journalism, folks. 

If our media went after stories about politicians--from either party--like this, the nation would be better served.

I'm hoisting a pint to Joe Sixpack today.
Cheers! The PubScout

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